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Chamber Membership is good for your business!

Consumers are 63% more likely to buy from Chamber members. A new, national study conducted this summer by the Shapiro Group, an Atlanta-based market research firm, reveals several important findings about the value of being a member of the local chamber of commerce.

According to the web-based survey of 2,000 adults nationwide:

• When consumers know a business is a member of their local chamber they are….
• 44% more likely to think favorably of the company
• 51% more likely to be highly aware of the company
• 57% more likely to think the company has a good reputation and
• 63% more likely to buy their goods and services! 
   
• What chamber membership says about your company…
• 26% more effective for communicating that a business is reputable
• 29% more effective for communicating to consumers that a company uses good business practices
• 59% think chamber membership is a good way to show people what your company is all about and is an effective business strategy overall
   
• When a consumer thinks that a company’s products stack up better against the competition because the company is highly involved in its local chamber of commerce, it is because he or she infers that the company is trustworthy, involved in the community, and is an industry leader.

Results are clear…Positive perception among consumers and businesses increases when they know a business is a member of the chamber of commerce! The complete study can be viewed at: http://www.acce.org/index_ektid6416.aspx